Avoid These 7 Google Ads Mistakes in 2025 | Simplicity Genius by Joe Martin

⚠️ Still Not Seeing Results from Google Ads? These Mistakes Are Why.

Google Ads can be your most powerful lead generation tool—but only if you know how to use it correctly.

Most businesses are burning through their budgets without realizing it. Not because Google Ads doesn’t work, but because they’re making common, avoidable mistakes that sabotage results.

Whether you're a fitness coach, roofer, online consultant, or brick-and-mortar business owner, these are the 7 mistakes you must fix to stop losing money and start converting leads.

❌ Mistake #1: Sending Traffic to a Generic Homepage

Your homepage is NOT a landing page. It’s full of distractions, links, and menus.

✅ Fix It: Use a dedicated landing page that matches your ad’s message, answers objections, and has one clear call-to-action. Simplicity Genius includes high-converting templates that do this for you.

❌ Mistake #2: Choosing Keywords Without Intent

Are you bidding on terms like "cheap" or "free"? Or targeting overly broad phrases like "fitness" or "marketing help"?

✅ Fix It: Focus on buyer-intent keywords like:

• "best roofing contractor near me"

• "low-impact fitness class trial"

• "marketing automation for consultants"

Joe Martin's strategy includes building keyword lists based on purchase behavior, not popularity.

❌ Mistake #3: Ignoring Negative Keywords

Without negative keywords, Google shows your ad to everyone—even people looking for jobs, tutorials, or unrelated services.

✅ Fix It: Use negative keywords like:

• "free"

• "DIY"

• "hiring"

This filters out bad traffic and saves your ad budget.

❌ Mistake #4: Not Tracking What Works

If you don’t know which ads or keywords are producing leads, you’re flying blind.

✅ Fix It: Install proper tracking (Google Pixel, Tag Manager, UTMs), and monitor results inside your Simplicity Genius dashboard.

You’ll know what to cut, what to double down on, and how to scale with confidence.

❌ Mistake #5: No Retargeting Strategy

Most people don’t buy on the first click. If you’re not following up, you’re losing 80% of your potential customers.

✅ Fix It: Set up smart retargeting ads to stay in front of warm leads and bring them back to your offer.

❌ Mistake #6: Ignoring Mobile Experience

Most of your traffic is on mobile. If your landing page loads slow, text is hard to read, or buttons don’t work...

✅ Fix It: Use fast-loading, mobile-optimized pages inside Simplicity Genius. It’s non-negotiable in 2025.

❌ Mistake #7: No Follow-Up System

Getting leads is great. But if you don’t follow up within the first 5 minutes, they’re calling someone else.

✅ Fix It: Simplicity Genius automates SMS/email follow-ups instantly. Set it once and never miss another hot lead.

🌟 The Simplicity Genius Approach = Profit

Joe Martin built the Simplicity Genius System to fix all of this:

• Smart ad strategy

• Mobile-ready pages

• Real-time tracking

• Follow-up automation

• Everything in one place

No more wasted clicks. No more confused leads. Just fast results, organized systems, and real ROI.

🔗 Ready to Fix Your Ads and Finally See Results?

Visit funandfastresults.com to stop wasting money and start running smart, profitable Google Ads with Joe Martin's Simplicity Genius System.

Because 2025 isn’t the year for guessing. It’s the year to scale with strategy.