Simplicity Genius
Simplicity Genius Local Business Mastermind
10 Local Business Owners.
One Table.
Better Businesses.
A curated small-group mastermind and advisory experience for serious local business owners who want to identify what's holding their businesses back, focus on what matters most, implement solutions, and make measurable progress.
Membership is curated. Your first step is the assessment — not a checkout.
Your Business Probably Doesn't Need More Random Advice.
You can watch another video. Attend another seminar. Join another networking event. Download another template. Buy another piece of software.
But none of those things automatically answer the most important questions:
Where is your business right now?
An honest look at where things actually stand today.
Where are you trying to take it?
A clear picture of the destination you're working toward.
What's actually preventing you from getting there?
The real constraint — not the symptom you feel most often.
What should you work on FIRST?
The one priority that deserves your attention before anything else.
That's what the Simplicity Genius Local Business Mastermind is designed to help uncover.
This Is More Than Networking.
Business owners already have plenty of places to exchange business cards. This isn't another networking group. The Simplicity Genius Local Business Mastermind brings 10 serious local business owners together to work through real challenges, real numbers, real priorities and real decisions.
The goal isn't simply to meet more people. The goal is to build better businesses.
Not Just
- ✕Networking
- ✕Motivation
- ✕Business cards
- ✕Generic advice
- ✕More information
Instead
- Diagnosis
- Strategy
- Implementation
- Accountability
- Measurable progress
The Simplicity Genius Philosophy
Diagnose First.
Prescribe Second.
When a business owner says "I need more customers," we don't automatically recommend advertising. When they say "I need a website," we don't automatically assume a website is the real bottleneck. When they say "I need more leads," we first determine what happens to the leads they already receive.
The objective is to identify the real constraint before prescribing a solution.
Diagnose
Identify what's actually holding the business back.
Prioritize
Lock in one focused 90-Day Priority worth your attention.
Implement
Build the systems and take the action — with support.
Measure
Track real movement so you know what's working.
Improve
Refine, compound, and move to the next priority.
Before We Tell You What To Do, We Need To Understand Your Business.
Every prospect begins with a comprehensive Business Growth Assessment. It evaluates the business across every important area affecting growth — so we can identify the real constraint before recommending a solution.
You'll receive an automated Business Growth Snapshot. Joe reviews qualified prospects before an invitation is made. Completing the assessment does not guarantee membership.
Take The Business Growth AssessmentYour Simplicity Genius Growth Map
Qualified members receive a personalized Growth Map. Ten owners may sit at the same Table, but they are not necessarily working on the same problem. The Growth Map is what makes the group experience personal.
Current Position
Where are you?
12-Month Target
Where are you trying to go?
Primary Bottleneck
What's preventing you from getting there?
90-Day Priority
What are we fixing first?
Technology Needed
What should be automated or systemized?
Marketing Needed
Where should traffic and opportunity come from?
Financial Readiness
Can the business financially support its next stage?
Joe's Recommendation
What should the owner concentrate on next?
The Five Core Revenue Levers
"More customers" is not always the answer. Before spending more money generating traffic, determine which revenue lever actually needs to move.
Leads
Are enough qualified opportunities entering the business?
Conversion
How many qualified leads become paying customers?
Frequency
How often do existing customers buy?
Average Ticket
How much does the average customer spend?
Referrals
How consistently do existing customers generate new business?
Pricing — Are we charging appropriately for the value being delivered? Profitability matters as much as revenue.
You Don't Need 37 Priorities.
You Need The Right One.
Every member works toward one primary 90-Day Priority. Supporting objectives may exist, but the member should always know: "What is the most important thing we're working on right now?"
What Happens At The Table?
The Local Business Mastermind is the overall program. "The Table" is the monthly in-person mastermind and advisory experience. It's structured — not a three-hour networking meeting.
Business Pulse
Growth Lesson
Hot Seats
Peer Insight
Asks & Offers
Strategic Decisions
Monthly Commitments
Sit at My Table. Bring Your Challenge to The Table. Your Seat at The Table.
The Monthly Experience
One formal meeting per month. Approximately three hours. Ten members. The experience is intentional and structured.
Hot Seats
A member brings a specific business challenge to The Table. The discussion works through the problem, clarifying questions, diagnosis, input, potential solutions, the owner's decision, and the next action.
Not every member receives a Hot Seat every month.
The Table Decides What To Do.
Build Day Helps You Do It.
You Build. We Guide.
Strategy without implementation doesn't change a business. Build Days give members dedicated opportunities to work on the systems, technology, campaigns, processes or other implementation connected to their priorities. The Simplicity Genius team and Tech Team help answer questions and remove technical roadblocks.
Simplicity Genius Technology
Local Business Mastermind membership includes access to the Simplicity Genius platform — at the established Simplicity Genius Complete level. The technology supports implementation. The Growth Map determines which tools actually matter to you.
You're never handed 100 tools and told "good luck." Problem leads to priority, which leads to action, which leads to the appropriate resource.
Marketing Assistance is not automatically included in Mastermind membership.
Two Different questions. Two Different Answers.
We clearly separate technical support from strategic guidance.
How Do I Use The System?
→ Simplicity Genius Tech Team (24/7 support for the platform)
What Should My Business Do Next?
→ Joe + The Table
The Meeting Is Once A Month.
The Work Doesn't Stop There.
Members leave The Table with a measurable commitment connected to their 90-Day Priority. Between meetings, the Simplicity Genius experience helps members stay focused on what they committed to, whether they started, what is blocking them, what changed, and what needs attention next.
Accountability that feels supportive and serious — not childish or gamified.
Measure Your Progress
Every 90 days, progress is reviewed. Members evaluate where they started, what changed, priority progress, commitments completed, important business numbers, wins, remaining bottlenecks, and next priority. The Growth Map is then updated.
Real Business Owners. Real Relationships.
Right Here In Our Community.
There is value in sitting face-to-face with other business owners who understand the realities of operating businesses in the same broader community. The initial Local Business Mastermind is based in Conyers, Georgia, and is designed for serious business owners in Rockdale County and surrounding Metro Atlanta communities.
The Founding 10
The first Simplicity Genius Local Business Mastermind is being built around 10 carefully selected business owners. This is intentionally small. We are not trying to put 100 people in a room. We want enough diversity for valuable perspectives while keeping the group small enough for real relationships, accountability and meaningful discussion.
Membership is curated. The assessment begins the process.
The Founding 10
1st Tuesday Table
Our founding mastermind is currently forming. Ten serious business owners. One curated seat each. This is where the Local Business Mastermind begins.
- 10 curated seats
- Monthly structured sessions
- Peer accountability
- Full Simplicity Genius platform access
Thursday Expansion
Interest List Open
A second table is on the horizon. Join the interest list and we'll reach out when seats begin to open.
This May Be For You If...
- You own a real operating business.
- You're serious about growth.
- You're willing to look honestly at your numbers and systems.
- You're open to feedback.
- You're willing to implement.
- You value relationships with other serious business owners.
- You're ready for accountability.
- You understand that growth requires action between meetings.
This May Not Be For You If...
- ✕You're only looking for networking.
- ✕You're looking for someone to do everything for you.
- ✕You're unwilling to discuss challenges honestly.
- ✕You're not prepared to implement.
- ✕You're looking for instant results without changing anything inside the business.
Investment
Simplicity Genius Local Business Mastermind
Start With The Assessment.
Membership is curated and investment is discussed once we understand your business. Your first step isn't buying a seat — it's understanding where your business stands today.
Your first step isn't buying a seat. It's understanding your business.
Led By Joe Martin
You're Not Joining A Faceless Mastermind.
I'm Joe Martin, CEO of Joe Martin & Associates and creator of Simplicity Genius. For more than two decades, I've worked with entrepreneurs and business owners around marketing, technology, systems, business development, and financial education.
The Local Business Mastermind was created because most owners don't need more information — they need clarity, a focused priority, and people around them who will hold them to it.
Joe Martin
Founder & Mastermind Lead
Common Questions
Is the Local Business Mastermind a software subscription?
No. The Mastermind is a curated business growth experience led by Joe Martin and powered by the Simplicity Genius ecosystem. Membership is not a checkout — it's curated. Platform access is included to support implementation, but the platform is not the reason to join.
How do I get a seat?
Start with the Business Growth Assessment. From there, Joe reviews qualified prospects and we'll have a conversation to understand your business and confirm whether a seat at The Table is the right fit.
How many owners are at each table?
Each table is intentionally small — ten business owners, one table. This keeps every seat meaningful and every conversation focused.
What is 'The Table'?
The Local Business Mastermind is the overall program. 'The Table' is the monthly in-person mastermind and advisory experience where members work through real challenges, hot seats, peer insight, and commitments.
Is the Thursday table available yet?
The Thursday expansion is coming soon. You can join the interest list on this page and we'll reach out when seats begin to open.
What if I'm not sure my business is ready?
That's exactly what the diagnosis phase is for. We assess where you stand today before setting any priority — so you're never working on the wrong thing.
Is this a local or online mastermind?
The initial Local Business Mastermind is based in Conyers, Georgia, designed for serious business owners in Rockdale County and surrounding Metro Atlanta communities. There is real value in sitting face-to-face with other owners who understand the local reality.
You Don't Need More Random Business Advice.
You Need To Know What Deserves Your Attention Next.
10 Local Business Owners.
One Table.
Better Businesses.
Simplicity Genius Local Business Mastermind
Conyers, Georgia
Take The Business Growth AssessmentStart with the assessment. We'll diagnose where your business is today and determine the right next step.
